FordLab 2025 - Event Brief

Hello Ford 2025 Producer!

The Event Brief Form is your go-to tool for providing us with all the details we need to ensure your show at The Ford runs smoothly and gets the attention it deserves. Here’s what we’re looking for:

Basic Show Information: The fundamental details about your event, like the name of the show and a brief description.
Specific Show Information: Key specifics, including the start time, intermission details (if any), and the total length of the performance.
Contact Information: Names, phone numbers, and emails for your team members. This helps us know who to reach for marketing, production, or on-the-day questions.
Artist & Organization Bios: Short, polished bios for the artists and your organization. These help with press, programs, and promotional materials.
Photo Assets: High-quality images, including headshots, performance shots, or organizational logos, to make your marketing materials pop.
Promotional Artwork: If you're submitting promotional artwork, please also send a layered PSD file along with the final design. This allows us to make necessary edits to fit specific media formats seamlessly.
Social Media Handles: Let us know where to find you online so we can tag you and amplify your event on social media.

Filling out this form gives us the complete picture of your event and ensures everything is set for a successful production and promotion! Please reach out to the Artist & Venue Lead, Jessie Cleveland (jessie.cleveland@laphil.org) if you have any questions. You may also input all of this information into one document and upload the one document or provide the link to the information.

Email:

Basic Information:

Organization/Company Name:

Current Billing Title of Show:
We highly encourage including your artists names within your title if you have a more conceptual show.

Performance Date:
(month/day/year)

Start Time:
(Note: All Monday-Saturday shows have an 8pm start. All Sunday shows have a 7:30pm start time)

Estimated Show Length: (minutes)

Team Contact Sheet:

Producer Name: (Name/Title/Email/Phone)

Second Producer: (Name/Title/Email/Phone)

Third Producer: (Name/Title/Email/Phone)

Contract/Settlement: (Name/Title/Email/Phone)

Team Production Manager or Assistant: (Name/Email/Phone)

Team Publicist: (Name/Email/Phone)

Team Social Media Content Creator: (Name/Email/Phone)

Team Lighting Designer: (Name/Email/Phone)

Other Important Contacts: (Name/Title/Email/Phone)

Marketing Assets:

Performance Details/Copy Points Upload:

Performance Details/Copy Points:
(About 500 words or less programming description of your show or upload a Word document)
Please Note: Our marketing teams will use this copy to fit different areas and needs for the promotion of your show. Provided copy is not approved until it is reviewed by Editorial.

Organization Bio:
Please submit a bio for yourself as a producer or organization in 300 words or less or upload in a Word document.

Organization Bio Upload:

Artist Bios:
Please submit bios of all of your artists in your lineup in 300 words or less or upload in a Word Document.

Artist Bios Upload:

Promotional Assets:

Artist Assets:
For these assets, the more the better. We want to be able to give our Marketing team options to work with in the promotion of your show.
Please submit a Word document with the following information and/or links:

Website Billing: How should your lineup be credited? In the proper order in which you would like them displayed on your webpage.

Name, credit
Lady Gaga, artist
John Kim, keys
Pedro Hernandez, violinist

Photos: Please include a link to a Google folder or other platform folder to share a wider range of images. Please note any preferred images.

Latest artist headshots (preferred ones that are not tightly cropped)
Any other marketing photos (performance, press, etc.)
Must be high resolution (300dpi minimum preferred)
Images without text overlay are preferred
Please note Artist-Preferred photo
Photographer Credits (if applicable)

Video: If available, highly encouraged, these go into your event webpage.

1-2 preferred/latest video clips which showcase the work, a past performance, or relevant material. (YouTube, Vimeo, or MP4 file/links)

Also take note that any photos/videos you receive from an artist needs to be sure those images or videos are completely cleared by artist AND photographer/videographer for the LA Phil to use.

Music: If applicable, might be included in our Spotify playlists or other promotional content.

3-4 preferred/latest songs and/or best audio. (MP3, Spotify, Apple, etc.)

Marketing and Promotional Assets Upload:

Promotional Artwork:

If you have had artwork created for your event for The 2025 Ford Season, please provide the packaged layered source files that include photos and fonts. (This is preferred over having you create all of the sizes for us.) All promotional artwork requires approval from the Director of The Ford before any usage.

Once we receive artwork that is approved by The Ford, our Marketing team may need to make small edits as necessary. For example, these are our common sizes for marketing materials:

1200x1000 (Web Main)
1080x1080 (Calendar & Social Square)
1080x1920 (Social Vertical)
1920x1080 (Various Marketing)
1920x1300 (Web List)
840x750 (Email Banner)

Event Artwork Upload: (PSD layered file)

Social Media Handles:

Please provide all social media handles associated with your event:
Facebook:
Instagram:
X (formerly, Twitter):
YouTube:
TikTok:
Spotify:

Contact Information