2025 Marketing Plan Workbook
This form is intended to prepare your marketing and promotion efforts. This will assist our Marketing team in further supporting your show throughout the season.
Please complete by Monday, March 31, 2025.
Program Title
Producing Partner
Date of Program
Social Media
Instagram (N/A if unavailable)
Facebook
(N/A if unavailable)
Website
(N/A if unavailable)
Printed Flyers
To promote your event, do you plan to print flyers?
Yes
No
How many?
250
500 * ideal amount
750
Who is your street team?
My staff/place of business
Hired street team
Need LA Phil to support
What cities, businesses and cultural events are of thematic relevance to your event? (List all that apply)
Email Marketing
Do you have a database to distribute a newsletter?
Yes
No
How large is it and how often do you send out communication?
Public Radio/Underwriting Spots/Dedicated Ads
Do you have partnerships with radio DJ's or stations that you are looking to partner with for this event?
Yes
No
If so, please identify below (First & Last Name, Station).
Online Advertising
Do you plan on running any social media paid online ads?
Yes
No
If so, where?
Do you plan on running any paid newsletter or website online ads?
Yes
No
If so, where?
Social Media Posts
The Ford's Facebook page will create a Facebook event for your concert.
Please list all Facebook pages (artist, promoter, curator, contributor, etc.) that we should add as a co-host and include a link to their page, including yourself.
Calendar Listings & Important Dates
Will you post your concert to any local events/entertainment/cultural/arts/music website calendars?
Yes
No
If so, please identify below:
Are there any culturally significant dates/holidays/celebrations related to your event?
Yes
No
If yes, please identify below and list date
Page 2
Cross Promotional Opportunities
Other organizations whose audiences/programs that relate to youe event. Same interest in your theme, cultural roots or discipline or fans of one of your artists. Examine all angles. These are group sales candidates. Identify below:
Will you be working with influencers to promote your event?
Yes
No
First and Last Name, Source and Social Media Handle
Advertising
Relevant Publications (Print or Digital)
Ticket Giveaways
Ticket giveaways are an effective and targeted tool for reaching new audiences.
Do you plan on doing any ticket giveaway opportunities for your show?
Yes
No
If yes, please identify which outlets
Press
Will you be hiring an Press Agency?
Yes
No
Name
Email
Agency
What is their start date?
What is their end date?
Contact Information